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The website cargopallets.co.uk had the following on the homepage, "Kiln Dried and Heat Treated Pallets." We analyzed that the website said " With over 40 years experience, we take pride in our reputation as one of the North Easts leading companies in pallet and crate manufacturing." It also stated " New pallets manufactured from 1st grade, primarily home grown timber. Heat treatedKiln dried pallets to ISPM15 standards. Packing crates and export crates, heat treated to ISPM15 standards. Two on site kilns for Heat Treatment drying. The capacity to heat treat 3000 pallets per day." The header had Pallets as the highest ranking search term. This keyword was followed by Timber Pallets, Wooden Pallets, and Heat Treatment Pallets which isn't as urgent as Pallets. The other words they used was ISPM15 Pallets. ispm15 is also included but could not be seen by search crawlers.